How Does Retargeting Event Links Work?
Create links that first will segment the user with retargeting tag then only redirect him.
Once you create new retargeting audience list at Retargeting Base, you can create an Event Link as well, you will just need to add the redirect link and the hyper-text, and
you will get a new link to share or a button to use on your page, now every time you share the Retargeting Event Link, the user will be captured with retargeting pixel tag will be added to the user's browser once they click on a link.
To find out more about the process, check out this
guide to creating Retargeting Event Links by Retargeting Base.